Almonds

A gran contortionist, a posh squirrel, an unassuming life drawer, and an arcade gamer aren’t your normal brand ‘mascots’ for a health food brand. And that’s why they were perfect.

The health food market is cluttered with ‘wallpaper’ advertising and packed with brands that take themselves too seriously. ‘Do You Almond?’ was a fully integrated campaign that lets us play to our audience through its quirky tone and some tongue-in-cheek executions, but also carried an important message about what almonds can do for you.