Kelly’s ‘Speak Cornish’

Kelly’s, the cornish ice cream brand were struggling. Their market was shrinking, and they were being drowned out by huge-spending rivals such as Häagen Daz. So we decided to run an ad to 60million people in a language that only 500 people can speak…

It made the national news, was picked up by every single national newspaper and and went on to become their most successful campaign ever, increasing sales by over 20%. Geddon.